Lime may take the place of luxury brands in GUM

january 24th. /MEDIA TALK/. The Russian clothing brand Lime is going to open a store in the capital's GUM department store. The organization has the opportunity to rent a room measuring 1.2 thousand square meters, previously used by the French high fashion brand Louis Vuitton.

Experts estimate the cost of renting such a space in GUM at about 120 million rubles annually. According to forecasts, the turnover of the Lime store at this point may exceed 1.2 billion rubles. For the brand, this is an opportunity to increase revenue by attracting new customers, including foreign tourists. This is reported by Kommersant with reference to market participants.


Photo: ru.freepik.com

According to the publication, the Lime network is managed by Style Trade LLC, established in 2008 by Samara businessman Dmitry Khokhlov. According to SPARK, the company's revenue for 2023 doubled compared to 2022, reaching 20.7 billion rubles, and net profit increased by 57%, amounting to 2.2 billion rubles. The brand is positioned as an analogue of the Zara brand, which left the Russian market (belongs to the middle budget price segment).

According to data at the beginning of 2024, the clothing stores that replaced Zara in the Russian Federation received 5.4 billion rubles in losses, we are talking about the brands Maag, Vilet and others.